TechCrunch is reporting that Google is going out of its way to avoid using words like “social media” or “digital media.”
The company is now using the words “community,” “community engagement,” “content” and “social” instead of “social,” “online” and even “digital.”
The change is not limited to Google+.
Google says the changes are designed to help “make Google more relevant for our users.”
So, instead of saying, “We are using social media and community engagement to help us make Google more important for our community,” Google is now saying, instead, “Social media and content are a critical part of the story that we are telling with our product.”
It’s not clear if the changes will affect other Google products.
Google’s decision to ditch social media usage also doesn’t seem to have had the intended effect.
Google says it has already reached out to all the top social media brands and is actively seeking new ways to connect with their users.